In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

With multiple locations across Klang Valley, Yew Yew Coffee is a convenient stop for matcha lovers. Their matcha latte is ...

Bangkok is buzzing with matcha magic! From its rich umami flavor – a perfect balance of sweet, sour, salty, and bitter ...

As the matcha craze sweeps across the globe, Japan is faced with a dilemma: keep up with skyrocketing demand or risk losing ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.

Matcha has been an integral part of Japanese tea ceremonies for centuries. Carefully crafted from shaded green tea leaves, ...

The über-popular green tea drink is becoming increasingly ... recently told the Japan Times. Getting your matcha fix may soon become more difficult as tea farmers in Japan face record-high ...

A global matcha shortage is expected this spring, according to multiple reports. However, experts note that matcha lovers shouldn't panic just yet as steps as suppliers in Japan, along with the ...

With its exceptional balance and versatility, Encha Matcha Ceremonial-Grade offers a full-bodied flavor, which earns it our ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...

Fumi Ueki, chief of the Leaf Brand Group, told The Japan Times, “It seems that people drink matcha not only because it tastes good but also because they expect it to be healthy. We believe ...