When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

With the ability to turn around mock-ups, pitches, and proposals 50–75 per cent faster, marketing teams and agencies cannot ...

As customer expectations continue to rise, the ability to adapt quickly and deliver value consistently will define the next ...

Senior marketing professional Megha Soni has been promoted to Head Brand Marketing for ixigo’s Bus Line of Business (AbhiBus) ...

In the digital age, email remains a cornerstone of business communication. Yet, one often-overlooked aspect of professional emails can make a significant difference in branding, compliance, and ...

UNG's Preston Reid and Abbie Tanner placed third in the KMA Invitational at Kennesaw State University. Shown here are left: ...

In the age of AI, empathy and creativity are marketing's most valuable assets. Here's how human-centered strategies keep ...

When a new professional award is launched, the typical response is polite curiosity – followed by a wait-and-see attitude. But the ECDMA Global Awards, launched earlier this year by the E-Commerce & ...

Love’s Travel Stops named Patrick McLean as the company’s first chief marketing officer. He will report to Love’s president ...

Joking aside, this kind of predatory, negative marketing towards mature women is really gross, not to mention unealthy. No company's business plan should rely on making women feel bad about themselves ...

Amid shifting consumer behaviors and emerging technologies, teams must embrace change and respond in real time to stay both relevant and effective.

UGC feels raw, unfiltered, and real, say experts, who point to its unmatched engagement and community-building, which ...