Oshry, who previously served as Senior Vice President of Marketing and Communications at OAAA, will continue to lead OAAA’s ...

The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the promotion of Olivia Oshry to Chief ...

Rakuten Rewards, the leading Cash Back shopping platform, today announced the promotion of Carl Lurie Kalapesi as its chief commercial officer. In this pivotal role, Lurie Kalapesi will lead the ...

In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

It doesn’t matter what your larger marketing strategy is at this point. Streaming marketing should command part of your ...

NEW YORK, Dec. 22, 2025 /PRNewswire-PRWeb/ -- Madison Logic, a B2B marketing technology company focused on performance-first strategies, today announced the results of a new survey conducted on their ...

Most event promoters are doing it wrong. They blast the same tired social media posts, pray for ticket sales, and wonder why their events flop harder than a fish out of water. But here's the truth: If ...

There has been a lot of discussion about the UFC’s current strategy following some big announcements. The promotion recently named the first numbered event headliners that will kick off their deal ...

For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...

Something feels off about your job, but you can’t quite put your finger on it. Your days are busier, and your decisions carry more weight. Yet when you look at your job title and paycheck, nothing has ...