If you’re looking to connect with your audience on a deeper level, this is the kind of marketing that can help you do it. Here are five real-world examples of impact-based marketing campaigns to ...

Read more about Pebble's general model here. For a hands-on introduction to Pebble, we recommend going through the tutorial.

For example, Boeing's CEO is also the president ... the COO looks after issues related to marketing, sales, production, and personnel. Often more hands-on than the CEO, the COO looks after day ...

Intangible value is realized in marketing as awareness or goodwill. If the effects are negative, the tangible or intangible value is also negative. For example, if consumers prefer a generic ...