The article presents customer-led content ideation as a structured research process rather than a reactive approach. The analysis focuses on how customer input is organized and evaluated alongside ...

Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing (UCM) team at Carnegie Mellon University.

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...

As we move into 2026, here’s what marketing leaders should expect—and how to prepare for a fundamentally new era of work.

For instance, solutions like eWizard flag errors, from missing references to inappropriate images or typos. And when ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.