Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

Marketing is all about feelings. And the more powerful feeling you evoke, the more you’ll be able to sell something to your ...

As digital marketing continues to evolve, businesses must stay ahead of the curve by understanding the latest trends and ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

One TikTok brand account that has done a good job of marketing to Gen Z by generating influencer-like content and giving an ...

Cindy Engstrom, Michael Hyman, Rachel Sanders, Audrey Leibovich, and Alex Krooglik. (Rhodium Photo) Former Petabyte ...

The cryptocurrency industry is more competitive than ever, requiring specialized marketing strategies to build brand ...

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...