In order to grow as aggressively as Wexner wanted, the brand would have to develop a more sophisticated, showy marketing strategy. Losing out on the push-up bra craze would force the company to ...

I was drawn to the design but after wearing it for a day, it turned out to be one of the comfiest and most supportive bras I’ve worn!

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"I have purchased this bra twice because I LOVE IT SO MUCH. It is so comfortable!! I’m pretty chesty, and this bra holds me in so well. I promise you won’t regret this purchase. If it came in more ...

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