In 1994, Victoria’s Secret missed out on the push-up-bra phenomenon, forcing it to revamp its marketing strategy—and changing the DNA of the company forever.

In order to grow as aggressively as Wexner wanted, the brand would have to develop a more sophisticated, showy marketing strategy. Losing out on the push-up bra craze would force the company to ...

Its molded cups, thicker band, and supportive straps giver her a lift that isn’t as in your face as push-up bra. Whitney also likes that the straps can adjust easily in the front, so you don’t ...

Maya Jama looked incredible as she posed make-up free for a stunning Instagram selfie ... sporting a skimpy black bra and shorts for the outing. Maya captioned her posted that she was ;chasing ...

Read more: The 20 best support bras The 17 best sports bras The 14 best strapless bras The 13 best push-up bras The best bras ... Roszmann has been wearing this Maidenform bra for over three ...

I have had that experience with 85 percent of the bras I’ve tried on my heaving 38DD bosom. But from all of that heartbreak comes some good news; I have a roster of reliable, comfortable ...

The Union Cabinet on Wednesday approved a new scheme called PM Electric Drive Revolution in Innovative Vehicle Enhancement (PM E-DRIVE) for the promotion of electric vehicles (EV) in India, replacing ...

Here’s how it works. Selecting the right sports bra is essential for both comfort and performance during your workouts. While we often pick sports bras for their appearance, the real reason we ...

And the bra is so comfortable that you’ll probably end up wearing it all the time. Brodie Lancaster, a longtime remote worker, wears it for WFH, saying it stays put, is structural, and supports ...

The Thanksgiving star showed up wearing what can only be described as a sculptural bra, underwear, and giant tutu (psst: her gorgeous makeup is by Dame Pat McGrath using Pat McGrath Labs products!), ...