In order to grow as aggressively as Wexner wanted, the brand would have to develop a more sophisticated, showy marketing strategy. Losing out on the push-up bra craze would force the company to ...

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I was drawn to the design but after wearing it for a day, it turned out to be one of the comfiest and most supportive bras I’ve worn! The lingerie that has ticked both my fashion and function boxes is ...

"I have purchased this bra twice because I LOVE IT SO MUCH. It is so comfortable!! I’m pretty chesty, and this bra holds me in so well. I promise you won’t regret this purchase. If it came in more ...

In 1994, Victoria’s Secret missed out on the push-up-bra phenomenon, forcing it to revamp its marketing strategy—and changing the DNA of the company forever.