So, what better way for legacy auto manufacturers like Mack to show us they're still here to stay? Update their iconic bulldog ornament. Since 1921, the bulldog ornament has been an integral part ...

That’s why Mack designed its new Pioneer semi to be as slippery as possible, right down to the iconic bulldog statue on the hood. The Pioneer marks a potentially big moment for Mack as it’s ...

While it brought a ‘diesel truck to a clean transportation show,’ Mack plans to launch an electric version of its new Class 8 ...

"We've taken the iconic Mack bulldog and repositioned it more prominently on the hood," said Lukas Yates, expert chief designer at Mack Trucks, who designed the exterior of the Pioneer.

BROOKLYN, N.Y. — Mack Trucks unveiled its newest Class 8 ... He also noted a change to the iconic bulldog ornament design. “Rather than sitting on a pedestal, the bulldog hood ornament is ...

“We've taken the iconic Mack bulldog and repositioned it more prominently on the hood,” Yates said. “Rather than sitting on a pedestal, the bulldog hood ornament is now integrated with the ...

The aerodynamic, high-tech Mack Pioneer launches in the city where the truck maker was founded 125 years ago. OEM leaders say the driver-focused Class 8 truck will be the basis of Mack gaining ...

A Mack Anthem and Pioneer side by side show the extent of the changes to the hood slope and Bulldog. (Photo: James Menzies) But that need for efficiency was balanced with a strong desire to create a ...

"We've taken the iconic Mack bulldog and repositioned it more prominently on the hood," said Lukas Yates, expert chief designer at Mack Trucks, who designed the exterior of the Pioneer. "Rather than ...

Watch on Deadline Lombroso and Mack shared that their hope with Outerboro Films will be to carry immersive journalism forward through a period of market turmoil. Said Lombroso, who began his ...