More recently, fans have pointed to the marketing the NFL uses for the Super Bowl. For years, individual logos have been ...

Whether it's the football game, the commercials or the enticing halftime show performance, millions of Americans will stay up late on Sunday.

Louisville will attempt to avoid back-to-back losses Wednesday when it continues its Atlantic Coast Conference schedule with a game against Boston College in Chestnut Hill, Mass.

Louisville legend and former Super Bowl MVP Deion Branch is joining the Cardinals staff as wide receivers coach, 247Sports' ...

On Monday several cities saw similar protests as communities gathered for "A Day Without Immigrants" movement. About 30 ...

Louisville basketball has a rich history of high-flyers. In Year 1 under Pat Kelsey, James Scott has staked his claim as the ...

It's time to fully invest in Pat Kelsey's Cards NIL era has overhauled ACC basketball coaching ranks and positioned Pat Kelsey to thrive Louisville football has challenging ACC slate, but title's ...

LOUISVILLE, Ky. - The Louisville football program has scooped up another in-state Class of 2026 prospect, with Sam Dawson opting to play college ball with the Cardinals. Frame: Despite already ...

Reach Louisville football, women's basketball and baseball beat writer Alexis Cubit [email protected] and follow her on X at @Alexis_Cubit.

∎ Corporate logos on the field: In June, the NCAA Playing Rules Oversight Panel approved college football programs selling on-field sponsorship advertisements during regular-season games.

EA Sports is going back to school. The video game company announced Thursday it will release College Football 26 later this year after the massive success of College Football 25 this past season ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...