The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...
While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...
Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...
Headlining the list is Darth Vader’s TIE Fighter set, a 473-piece set that debuts at just $70—$5 more than the MSRP of the ...
A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.
The Las Vegas skyline went full Jedi as Disney and Lucasfilm joined forces with Lego to transform the Sphere into an ...
Danish toymaker Lego this week unveiled three new electronic additions to its classic building blocks at the Consumer ...
In the years preceding the release of the sequel trilogy, a quite infamous and entertaining Star Wars fan theory began circulating online. The idea was simple: Jar Jar is Evil. The delightfully wacky ...
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Not even a power button — Lego’s smart brick could breathe new life into popular sets
Lego just introduced a Smart Brick toy that opens up a whole new world of play possibilities for brickheads. But what is it?
Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...
The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...
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