Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

LEGO and Bugatti expanded the toy set offers with the Technic Chiron Pur Sport and the Speed Champions Bugatti Vision Gran ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Starting with an initial shortlist of around 50 candidates across a diverse range of product categories, we eventually landed ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

Year 5 and 6 children from Hillside Primary & Nursery School headed to Manchester University to take part in a nationwide ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...