In Japan, the concept of kawaii, or “cuteness,” is pervasive. Even traditionally “uncute” entities such as the military or the fire department have a cute mascot, such as the Tokyo Metropolitan Police ...
If Tokyo conjures images of hyper-colored, maximalist Hello Kitty and pastel neon cafes, there’s artist Sebastian Masuda to thank. Masuda is behind Kawaii Monster Cafe, a Tokyo tourist destination ...