A strong typographic identity transcends the simple selection of a font – it’s a strategic design decision that influences ...

As peculiar as hLee Sang-hyun's start was in the writing arts, his journey to establish himself as an artist in the field was far from that of a typical calligrapher, quietly working at a desk with ...

Gone is the shouty, all-caps logo. In its place is a swirly calligraphy-style font. The bright pink visuals are gone, replaced by rich burgundies, browns, creams and yes, inevitably, plenty of beige.