The Salt Lake Games drew over 40,000 fans to the city’s Utah State Fairgrounds. The event also saw their television viewership climb by 12% from their last event in 2024.

World-class athletes are in Salt Lake City, competing in the X Games' 30th anniversary. For the first time, Utahns get to see ...

FAIRPARK—The world’s top action sports athletes put wheels to pavement for the first time in Salt Lake City on Thursday, kicking off the 30th anniversary edition of the X Games that are set to get ...

The press release from the X Games says that Owl AI successfully predicted the podium finishes for the superpipe contest. Scotty James took first, Yuto Totsuka finished in second, ...

Former University of Colorado football player and Olympic skier Jeremy Bloom is launching groundbreaking artificial intelligence technology in the sports world.

After launching at the X Games last January, The Owl AI has raised an $11 million seed round as it seeks new sports and settings where it can update human-based functions like officiating and judging.

Is anyone else feeling a bit overwhelmed by the news these days? Well, things may be about to get stranger—and that includes skiing. The CEO of X Games, Jeremy Bloom, has announced the launch of Owl ...

One of them is Jeremy Bloom. The recently named CEO of the X Games was a great Buff despite the NCAA’s ignorance in preventing the fast, strong and shifty wide receiver from earning endorsement ...

Bloom is an international name. Olympic skills, engaging personality and sharp business acumen have taken him all over the world ...

Jeremy Bloom — who grew up in Loveland, played football at the University of Colorado and skied in the Olympics in addition to being drafted into the NFL — now leads the X Games.

Jeremy Bloom is the new CEO in a transformational time for the X Games. Here's what Bloom said about it, plus his Colorado roots (and his Buffs).