Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...