From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now ...

Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, ...

I often find that setting up sitelinks at the ... To see how your sitelinks are performing, you can check your asset reporting in Google Ads on the same “Assets” screen where you add new ...

While big marketers have long pushed Google for more transparency, they rely on its reach and lack alternatives, ad insiders ...

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers ...

Google will require European crypto ads to follow MiCA rules, raising compliance hurdles for smaller exchanges.

A report from Bloomberg describes how Google began working on a plan in 2024 to adapt AdSense ads to a chatbot experience.

The Google Ads could have a direct impact on how you reach, educate and convert clients online. Here's what to do now.

This week’s MadTech Sketch looks at how the tech giant can get itself out of regulatory hot water, and unleash huge value in its ad tech assets. Google is NOT going to house its ad-tech assets in an ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...