The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

The post Max changes mind on HBO rebrand appeared first on ClutchPoints.Max is going back to its roots—again. Warner Bros.

Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO Max.

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.

Discovery’s global streaming and games, said during a Max launch event in 2023. Yesterday’s rebrand, which appears to realign the streaming service with HBO, which is known for its more mature ...