Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

Warner Bros. Discovery has announced that its streaming platform will revert to the name HBO Max, replacing the Max branding ...

According to WBD, the move to reintroduce the HBO brand in HBO Max is aimed at reinforcing the service’s identity as a hub ...

Two years after HBO's streaming service dropped the most recognizable part of its name, Warner Bros. Discovery has announced ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

Warner Bros. Discovery marketing chief Shauna Spenley says she and her colleagues will be tuning in more avidly than ever to ...

Warner Bros. Discovery has announced that its streaming service Max will be rebranded as "HBO Max" during the summer of 2025.

With all those great HBO ... Max. Those with an AT&T Unlimited Elite (wireless plan) or AT&T 1000 plan (where available), have Max included with their package at no additional charge. Specific ...

HBO is returning — at least in a name.Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as ...