Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

A Reuters Institute survey finds publishers expect search traffic to drop over 40% in three years as AI answer engines expand ...

Federal officials say a company that operates hundreds of landing pages for AI answers is running an operation that has duped ...

One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide.

The world tried to kill Andy off but he had to stay alive to to talk about what happened with databases in 2025.

Secure stronger market performance by unifying your brand signals across search, AI platforms, and on-site experiences.

Lisa M. Given receives funding from the Australian Research Council and Australia's eSafety Commission. She is a Fellow of the Academy of the Social Sciences in Australia and the Association for ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Your browser does not support the video element. Google's dominance is facing new challenges as search habits shift. Social apps like TikTok and AI chatbots like ...

Long before hard drives and hyperlinks became symbols of modern life, humans etched stories on cave walls and on parchment paper. Later, books, libraries and the Internet filtered into daily life.

Its founders call it a Google search or ChatGPT for DNA. In essence, users can ask their genetics direct questions. But instead of receiving broad, sometimes unnecessarily disconcerting information ...