Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

The new Parfum intensifies the Stronger With You family’s signature chestnut accord with a beautiful blend of lavender, ...

Nordstrom Rack is offering new online deals on select fragrances this week, including a rare markdown on Calvin Klein’s ...

Tom Ford are snapping up bottles of the iconic brand's scents for £4 each ahead of the summer holidays. The Tom Ford ...

At this point, Sauvage is a men’s cologne icon. Known for its fresh, spicy kick that dries down to a warm wood vibe, it’s ...

They’re the ones that are best sellers globally and continually referenced, both in prose and conversation, by perfume ...

The best sophisticated colognes are all about balance. These scents are never overpowering, and always tempered; smoke ...

M&S are becoming really well known for their incredible fragrance offering. Here, we breakdown the best ones and if they are ...

The TikTok-viral Sol de Janeiro Cheirosa series (meaning “to smell good” in Portuguese) is perfect for summer. Each mist has ...

Perfumes help you smell fresh and feel confident all day. There are many good perfume brands available on Myntra for both men ...

From citrus to jasmine, these pics strike the perfect balance between freshness and flair ...