Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, ...

After the U.S. unleashed fury on Yemen, killing at least 31 people, Iran-backed Houthi leader Abdul Malik al-Houthi issued a ...

HOUSTON - Direct Digital Holdings, Inc. (NASDAQ: DRCT), a prominent ad-tech platform, has released a new guide titled "Practical Generative AI Use Cases & Tools for Agencies." The publication aims ...

The bottom line is that with direct mail advertising, you can almost instantly take your ... In contrast, when a specific brand sends out its direct mail piece it can instantly track the response ...

NATIONAL HARBOR, Maryland — The Department of Homeland Security has budgeted up to $200 million to run anti-immigrant ads in the United States and overseas that repeatedly thank President Donald ...

ICICI Direct’s latest TV commercial promoting its “Buy Now, Pay Later” (BNPL) offer for stock purchases has sparked a heated online debate, with many financial experts and netizens raising ...

The chant followed an emotional 96-95 loss to the Cougars that included multiple controversial calls in the closing minute of the game. Soon after the game ended, Arizona athletic director ...

Here's a 100% hypothetical scenario: Say a Big Tech CEO calls up a big ad agency and tells them it ... I'm publishing the response in full: Our role is to recommend the most strategic media ...

PC-manufacturer Acer has said that it plans to raise the prices of its PCs in the US by 10 percent, a direct response to the new 10 percent import tariff on Chinese goods that the Trump ...

Noem announced Monday that she is launching a major multi-million-dollar ad campaign targeting illegal ... She also had experience with disaster response, working with federal officials to tackle ...