Engagement increased by 25% when users saw narratives that resonated with their lived experiences. "In managing our channels, my advice is to prioritize responsible AI usage and actively challenge ...

Creators are revolutionizing entertainment by seamlessly blending the immediacy of social media with the enduring appeal of ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

There’s still no deal with Comcast, but the Chicago Sports Network announced a major marketing agreement Wednesday with the ...

Paysafe Ltd, the Bermudian-incorporated specialised payments platform, has agreed to sell its direct marketing payment ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

WCIU-Channel 26 secured an exclusive broadcasting deal with the increasingly popular women's basketball franchise that also allows viewers to stream games on Youtube TV.

As part of its rebranding, JTS has also unveiled a new logo, website, and brand platform to reflect its expanded vision. The company now provides a high-touch agency approach, using geolocation, ...

If you're willing to take marketing and sales just as seriously as you do your brushes and palette, you have a better chance ...

Please visit the DDH AI Council Resource Center to download the eBooks and practical guides.