Dell Unveils Rebranded PC Line-Up

CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.
Dell is refreshing and rebranding all of its PCs: What all the new names mean
This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision monikers since the 1990s. In consolidating its branding, Dell hopes to make it easier for consumers to figure out which device will best match their needs, streamlining the oft-complicated experience of buying a PC.
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to
Dell unveils new AI PC portfolio with Dell Pro, Pro Max offerings
Dell (DELL) revealed a new AI PC portfolio built for personal and professional computing. “From sleek laptops to powerful workstations and
Dell rises after it rebrands expanded AI PC portfolio
Dell Technologies (NYSE:DELL) shares increased nearly 4% on Monday after the Texas-based computer firm revealed a new lineup of artificial intelligence-powered PCs. "The PC is the most important personal productivity device of our lifetime and it is being transformed by AI,
Dell Technologies Leads AI PC Movement with New, Redesigned PC Portfolio
Dell Technologies (NYSE: DELL) builds on decades of PC innovation with a new, simplified portfolio featuring on-device AI for greater end-user creativity and productivity. To accelerate AI PC adoption across enterprises,
Dell just look a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...
Alienware’s flagship desktop finally ditches proprietary parts
But the 2025 Alienware Area-51, an 80-liter tower just introduced at CES in Las Vegas, finally ditches the proprietary parts ...
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Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either ...
Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
Alienware Is Bringing the Area-51 Desktop and It’s Enormous
The rejuvenated Alienware Area-51 laptop lineup includes a window to its internals. The Area-51 desktop is extra big to ...
Alienware revives its Area-51 lineup and debuts positive pressure desktop at CES 2025
A recipient of the CES 2025 Innovation Award, comes the Alienware 27 4K QD-OLED monitor. Composed of organic light-emitting ...
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Dell Poised To Extend Gains As Analyst Names Stock Top Hardware Pick For 2025: Retail Cheers New AI PC Offerings
Dell Technologies, Inc. ($DELL) stock rose in Tuesday’s pre-market session after a positive recommendation from an analyst.
Dell claims record breaking 4K monitors will offer 'key eye wellness features' but the jury is still out
New Dell UltraSharp monitors can reach a 3000:1 contrast ratio thanks to EIPSB tech They are the first 4K displays to receive ...