Tripadvisor execs expressed enthusiasm about the early results of the company's hotel partnership with the AI answer engine ...

The universality, recency and granularity of grocery data make it a powerful tool for understanding customer needs.

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

You need content marketing metrics: customer acquisition costs, marketing spend ... Some sources suggest spending about 20-30% of CLV on CAC. So, for example, if your CLV is $100, you should keep your ...

Most days at least one person asks me how to lower customer acquisition costs. The problem is so important ... the programs at Get Joy and Thalia are examples of how new programs can change ...

The company has also ramped up its efforts in customer acquisition, leading to rising performance and brand marketing costs, a trend expected to continue. Swiggy attributes this activity to the ...

For example, automated email campaigns, loyalty programmes, or referral incentives are inexpensive yet yield high engagement and repeat purchases. “Our customer acquisition cost (CAC ...