Advertisers need to find new pathways of making lasting connections with audiences by rewriting the aspects of what makes a ...

Customer retention boils down to relationships, and that means e-commerce brands need to be thinking about every part of the purchasing journey—well past the initial purchase. A 2023 Sorted ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

This information helps companies deepen existing customer relationships and reach untapped consumer populations to increase traffic. Customers are so important to businesses that colleges and ...

Instead, it encompasses the entire customer journey, from initial engagement to post-purchase support. This helps maintain a consistent and delightful experience at every stage. With the ...

Success relies not only on the quality of a product but also on the seamlessness of the customer journey. Embracing the concept of the “180-degree flip”—viewing your business through the ...

By analysing consumer data, it helps businesses predict ... citing the need for an omnichannel approach. Ensuring a smooth customer journey across various touchpoints is one of the biggest hurdles ...