The Conference Board's Consumer Confidence Index tumbled to 81.9, a decline of 6.7 points and a reading well below the forecast for 89.

DS Group, WPP Media and MICA have launched DCODE 2.0, an AI-integrated digital marketing playbook. The open-access guide reflects how marketers are weaving AI across the consumer journey.

The UK Government is assessing the impact of the Plastic Packaging Tax (PPT) as the latest HM Revenue & Customs (HMRC) figures show a fall in both tax receipts and the volume of packaging subject to ...

Aug 25 (Reuters) - U.S. consumer confidence fell in August to its lowest in seven months as households' outlooks for the labor market and inflation worsened, a ‌survey showed on Tuesday. The ...

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Higher prices have become a fact of life for many Americans — and it’s taking a toll. In a study by Simon-Kucher, only about one-third of respondents said they understood the impact of tariffs. But ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

It was 1977, and I vividly remember riding in the front seat of my mom’s rusty, off-white Plymouth Valiant. I think I had my teeth clenched on the green dashboard above the glove box while we made our ...

Technology has fundamentally reshaped how consumers interact with brands, gather product information and make purchase decisions. Digital technologies -- including online retailers, social media and ...

Welcome to Generational Breakdown, a series where we explore consumer behaviour across all living generations to get a better idea of how they are buying luxury in 2025. In reality, though, this ...

Consumer behaviour encompasses the decisions and actions of individuals and groups in acquiring, using and disposing of goods and services. It is shaped by an interplay of internal drivers—such as ...