What 19-year-old Coco Gauff has started seeing is her signature New Balance shoe serving as the canvas for her impromptu signature. New Balance has fully embraced Gauff. Look no further than her ...

Earlier this week, New Balance officially unveiled an exciting update to the signature shoe of U.S. Open champion and current ...

The first Grand Slam of the year always feels like a late holiday present. For American tennis fans, tuning in to see the warm weather at the Australian Open is a treat in the middle of winter.

Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.

But her partnership with New Balance is special because she is the only women’s tennis player to have her own signature shoe. Tennis superstar Coco Gauff signed her first contract with New ...

Coco Gauff's outfit at the 2025 Australian Open has generated much attention. The American spoke specifically about her shoes after her latest Australian Open victory. Gauff has done two funny ...

Coco Gauff hit the 2025 Australian ... Gauff wore the white/black model of the shoe, which is dressed with a white design and boasts a neon New Balance logo on the side. Black laces accompany ...

Coco Gauff took a moment to highlight a unique aspect of her career during the 2025 Australian Open, proudly noting she's the only active player with a signature shoe on tour.

the latest shoes will look inspired on any athlete. Yet it's the two faces behind the campaign that really make it shine: New Balance ambassadors Jaden Smith and Coco Gauff. Gauff is well-known ...

Fabiana Buontempo: What do tennis star Coco Gauff ... to know that New Balances weren't always considered the "cool shoe." But somehow, despite steep competition, New Balance has entered the ...

World No.3 Coco Gauff is into the Australian Open quarterfinals after getting the better of 2021 Olympic gold medalist Belinda Bencic of Switzerland in the fourth round.