Who is the intended audience? Where should the poster be displayed in order to reach the intended audience? What message needs to be conveyed? Campaigns will often use a variety of poster designs.

In a dramatic shift from the gritty design of Western campaign posters, the playful Thai New Year illustrations have been captivating fans for their refreshingly silly portrayal of Marvel's newest ...

The posters are part of a campaign by the nationalist Swiss People's Party (SVP) and feature a veiled woman against a background of a Swiss flag pierced by several minarets resembling missiles.