The idea is to invest its ad monies in a way that it reaches the maximum number of people at the lowest possible cost. Not just GCPL.

Dhara commercial, featuring Parzaan Dastur, as a little boy in yellow, had captured hearts by simply saying Jalebi.

The one newcomer on the list was UCB’s Bimzelx, which knocked Intra-Cellular Therapies' Caplyta out of the running as it took ...

How do TV studios guarantee that the products featured in these new made-for-TV shoppable moments are ones that viewers ...

New Jersey gubernatorial candidates Jack Ciattarelli and Rep. Mikie Sherrill (D) have both released their first general ...

NBCUniversal has sold all of its advertising inventory tied to next year's broadcast of Super Bowl LX, with the network seeking at least $7 million ...

The sweet snacks we eat in childhood assume a huge shape and size in our memories. We remember some favourite flavours, past and present ...

Tom Roach explores the implications of the GenAI revolution on creativity, and takes an optimistic view that this advertising revolution will be a more creative one than the last.

As India enters its biggest shopping season, FMCG brands are rewriting their festive playbooks—shifting from TV to digital, experimenting with quick commerce, and more.

It was challenged over whether the ad was from a product that was HFSS and if it was directed at children. The CAP Code ...

The Transport Select Committee has called for free bus travel for everyone under 22 in England, arguing that it would improve ...

The paid-for ad appeared during a YouTube video about the Minecraft game, which was deemed to appeal to children.