The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

IAB Tech Lab has announced the release of a new CTV Ad Portfolio alongside an updated Guide to Programmatic CTV. The documents are open for public comment until 31 January 2026. The CTV Ad Portfolio ...

CTV is reshaping TV advertising with more control for audiences. Marketers must adapt to precision targeting and creative strategies. Ethical data usage and transparency are crucial in the CTV ...

TORONTO, Dec. 17, 2025 /CNW/ - Following the conclusion of an eventful third season of THE TRAITORS CANADA, CTV announced today a return to the roundtable as the hit murder mystery reality series is ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

Pinterest, Inc. (PINS) has inked a definitive agreement to acquire tvScientific, a firm specializing in a connected TV (CTV) advertising platform. The buyout will enable Pinterest to bring its ...

The CTV Your Morning Ottawa Food Drive collected non-perishable items and money to support the Ottawa Food Bank heading into the holiday season and into 2026. “It is incredible to see such generosity ...

Pinterest has acquired connected TV advertising platform TvScientific, according to a press release. Financial terms of the transaction, which is expected to close in the first half of next year, were ...

Social media platform Pinterest is acquiring tvScientific, a connected television advertising platform that automates and optimizes ad buying for marketers. “The deal will help expand Pinterest's ...

In 2025, the fastest-growing segment in programmatic media is now less transparent than the walled garden we have spent the last decade criticizing for opacity. And the consequences are already ...

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