Cracker Barrel’s stock plummeted $94 million Thursday after the country staple restaurant pushed out an unexpected rebrand of its logo. The 55-year-old company’s share value dropped 7.… ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the ...

Cracker Barrel’s new logo (Courtesy of Cracker Barrel) The rebrand comes after the chain had received some negative feedback from its previous redesigns, which included a more dark and rustic ...

Cracker Barrel faced backlash after revealing its new text-only brand logo on Tuesday in the wake of a controversial modern restaurant remodel earlier this month.

For the first time in 48 years Cracker Barrel's new logo will stand alone in text. The change is part of the company’s “All the More” campaign.

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

Cracker Barrel drew bipartisan backlash over its new text-only logo after the Democratic Party and California Gov. Gavin Newsom's office joined conservative critics.

Cracker Barrel and its CEO Julie Felss Masino are coming under conservative fire for the redesign of the chain's logo, sending the company's stock plummeting.

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by removing its "old-timer" character.

Who Was the Man Leaning on the Barrel in the Old Cracker Barrel Logo? Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins.

Cracker Barrel is making waves with its latest rebranding effort, which includes a significant change to its iconic logo.

Cracker Barrel's new logo for 2025 has been reversed. Discover the details behind the major change, from the new design to what it means for the iconic brand's future.