NASA's images reveal Earth's deteriorating condition due to human actions, highlighting melting ice, deforestation, and ...

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you.

UC Berkeley scientists used lasers to create a new color, “olo,” letting humans see a vivid blue-green never seen before.

Our ability to determine whether objects are colored the same or differently and the indispensable roles they play in science ...

The locus coeruleus, located deep in the brainstem, is known as the brain’s “blue spot” because it contains a pigment called ...

They're the biggest fish in the sea — and found in warm oceans all around the world. But some things about them remain a ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The Red White & Blue Thrift Store isn’t just a shopping destination—it’s a sprawling adventure playground for the ...

The clothing section alone could qualify as its own department store, with row after row of garments organized by type, size, and sometimes color. Men’s dress shirts stand at attention like chromatic ...