As reported by WWD’s Miles Socha on Monday, McCartney’s spring 2025 line was crafted from 91 percent sustainable materials.
In 1994, Victoria’s Secret missed out on the push-up-bra phenomenon, forcing it to revamp its marketing strategy—and changing the DNA of the company forever.
In order to grow as aggressively as Wexner wanted, the brand would have to develop a more sophisticated, showy marketing strategy. Losing out on the push-up bra craze would force the company to ...