Stewart told Allure she just keeps "adding water" to the discontinued liquid eyeliner by LeClerc Martha Stewart is loyal to ...

And for all those powder stans out there, I get it: The color payoff is great and can really last. So, let' me reassure you that these products aren't off the table if you use some real care when ...

Aging can make finding the right hair color a little trickier, which is why we spoke to an expert to learn which shades ...

For women over 40, 50, or 60, dermatologists, makeup artists, and our team of testers agree: these creams and powders are the ...

In a captivating new TikTok video, celebrity makeup artist and beauty expert Erica Taylor introduces four “hydrating” serums ...

Compression socks are the key to enhancing circulation and reducing swelling—two common things that happen as we age. Socks ...

The best gifts for older women have two things in common: they are both thoughtful and practical. Not sure what that means for you? We recommend starting with wellness gifts or things that ...

The best bag for work isn’t one-size-fits-all ... and organize all the miscellany you definitely don’t need (reading material, makeup bag, and even the odd wine bottle).

We highlighted customer testimonials from women over 40 ... That blog post quickly started ranking for the keyword “best makeup for mature skin,” driving targeted traffic to our site.