Universal’s strategy for launching a blockbuster franchise is about to be ‘just short of obnoxious.’ It’s the new industry ...

Barry Ritholtz speaks with Colin Camerer, Robert Kirby Professor of Behavioral Finance and Economics at California Institute of Technology. Prior to joining Caltech in 1994, Camerer was a faculty ...

Marketers take a similar approach with behavioral marketing. Behavioral marketing strategies focus on what customers do—not ...

Kahneman was a pioneer of what became known as behavioral economics, although he always saw himself as ... I immediately bought all three of the books he had edited. For days, I sat in a windowless ...

The banking system is so choked with bad real estate loans that it will collapse any day and be replaced by the newest top-secret penny crypto, which has the potential to make you a billionaire in a ...

Sal Agosta is an assistant professor in Life Sciences at Virginia Commonwealth University and co-author of the book ... make these behavioral changes to make a difference? AGOSTA: I mean, you know, I ...

The work of this year's Nobel prize winners in economics has much to say about the big choice facing Americans on November 5.

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Happily, there are a host of witty, satirical and downright hilarious books out there, waiting to put a smile back on our faces. From comic novels and memoirs, to essays and poetry, humour has filled ...