Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Earth to astronaut Barbie, we have a new space collectible, but probably not for all of the reasons Mattel intended. The toy ...

The more customers collect, the more unique looks they can create to play and display their unique Barbie collection, Mattel Creations said in a Friday news release. The first of three "You Create ...

The runaway success of 2023’s “Barbie” movie was the proof of ... in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the company’s complex in El Segundo.