Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Earth to astronaut Barbie, we have a new space collectible, but probably not for all of the reasons Mattel intended. The toy ...

Let’s Call Her Barbie” is an intriguing look at the creation of Barbie, a tale of the importance of following one’s gut and ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

MIAMI – Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark International Women’s Day on Saturday. The collection celebrates four ...

The runaway success of 2023’s “Barbie” movie was the proof of ... in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the company’s complex in El Segundo.