Could Apple's iconic logo be hiding a subtle, geeky secret in plain sight? Since being founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne with the vision of revolutionizing personal ...

"Search Ads" becomes "Apple Ads": The name change signals Apple's growing interest in the billion-dollar business with advertising in its own apps. Search advertising alone is a thing of the past ...

While Trump promises new tariffs for tech products, Apple seems to have avoided the worst-case scenario, as smartphones are exempt from the current reciprocal tariffs against China Apple Inc. hasn ...

Apple Inc. hasn’t yet gotten the “all clear” signal on tariffs, but Wall Street is celebrating anyway. Shares of Apple AAPL rose 2.2% on Monday, reflecting relief over guidance from U.S ...

Apple’s TV division is having a standout year so far. Following the conclusion of Severance, its biggest hit ever, Apple TV+ now has three excellent new shows airing that all offer something ...

Apple last year introduced a beta version of Apple Maps on the web, which allowed users of other platforms to access the company’s mapping service for the first time. However, Apple Maps on the ...

The exasperation is legitimate. Apple subsidiary Beats already shows the world how cool transparent technology can be. The Beats Studio Buds+ have a sleek "Transparent" color option, and the ...

The latest slide followed cuts in price target for Apple and Tesla shares from one of Wall Street's most bullish tech analysts, Dan Ives, who warned of a "tariff economic armageddon". Sign up here.