In the cutthroat world of retail, one curved line has changed everything. Amazon's logo, now as ubiquitous as the cardboard boxes piling up on doorsteps worldwide, tells a story of ambition ...

Some of the most famous companies’ logos are so iconic, they’re known across the globe - even by people who’ve never shopped with them. Amazon is no different, with its seemingly simple logo ...

The logos of some of the most well-known companies are so recognisable, they're identified worldwide - even by those who haven't patronised their services. One such brand is Amazon, whose ...

The offending logo (left) and the revised version (right" Amazon has quickly changed its main shopping-app logo, after commentators said the recent redesign made it look like Adolf Hitler.