And that's when Keith opened up about the real reason for the button placement.

See your digital books and graphic novels as they're meant to be seen with the $280 Kindle Colorsoft, which drops on Oct. 30.

Amazon has revealed a comprehensive refresh to its Kindle lineup, including a color Kindle for the first time.

Color E Ink has been in the wild for a few years now, and we've featured a number of reading and note-taking devices that use ...