One social media user observed: “Amazon's logo contains an orange arrow that ... originally as a marketplace for books before expanding to include an expansive selection of varied product ...

Earlier this week, Amazon refreshed its entire Kindle lineup while adding a new color model to the mix. The updated ...

Marketing exec Amy Powell described how she's drawing on her entertainment background to market Amazon outside the ...

The new logo is intended to cleverly combine the initials IDW, taking the tops of the letters 'ID' and the bottom of a 'W'.

One observant social media user noted: "Amazon's logo contains an orange arrow that ... initially as a marketplace for books before broadening its scope to include a wide array of product categories.

I've been a stranger to Kindle devices for as long as they have been available. However, the new Colorsoft model might change ...

Amazon will release its first color Kindle, and a second-generation Kindle Scribe, with a new feature for writing in e-books.

John Lewis, a UK department store that sells pretty much everything, prematurely listed the Kindle e-readers along with their ...

There are changes across the board, but it's the introduction of color that will get people talking - but is it much better than the new Paperwhite?

That store will donate surplus food to Long Island Cares, Amazon said. The 33,342-square-foot Amazon Fresh in Plainview, at ...

The NASDAQ index has risen 24% year-to-date and is hovering near record highs following a summer lull. Once again, the rally ...

As one of the largest technology companies in the world, the Amazon logo is instantly recognisable - but there's a hidden ...