A successful PPC campaign requires thorough keyword research, compelling ad copy, optimized landing pages, smart bid ...

Amazon is blaming the threat of malware for its decision to stop releasing new Fire Sticks that support sideloading apps from outside Amazon’s Appstore. Amazon has released two Fire Stick models that ...

The ACCC alleges Amazon buried unfair terms in Prime contracts, then used them to add ads to Prime Video for more than a million subscribers without offering refunds. The complaint Australia’s ...

Amazon.com Inc. has been sued by Australia’s consumer watchdog for introducing advertising to its Prime Video streaming service and then forcing existing subscribers to pay more to avoid the ads. The ...

Amazon is looking at OpenAI and other alternatives after a renegotiated contract will shift Anthropic billing to per-token pricing next year. Amazon is looking for cheaper alternatives to Anthropic’s ...

Ad platforms will advocate for their traffic, impressions, and the attributable value they generate. This data plays an important role in helping marketers defend budget investments while fueling ...

CANNES, LIONS — Ask Cannes Lions attendees what’s top of mind at the show, and the safe money is on “artificial intelligence” as the answer. Part of that is due to some of the festival’s ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → AI recommendations are becoming the new digital shelf as ...

Amazon.com (AMZN) is facing a possible lawsuit from the US Federal Trade Commission that may lead to billions of dollars in civil penalties, over claims the e-commerce giant misled advertisers, ...

Amazon faces a possible FTC lawsuit or settlement over claims it misled advertisers about sponsored ads and related pricing. The probe targets Amazon’s advertising business, which generated $68.6 ...