KUALA LUMPUR, Dec 20 — AirAsia (AA) has carved a culinary niche ... Catherine Goh, the 36-year-old chief executive leading AA’s in-flight menu brand Santan, is the person behind this move.

AirAsia Super+ is essentially a marketing plan to jumpstart the airline's flights and food delivery businesses. Share AirAsia, which is pursuing a superapp strategy in Southeast Asia, began ...