ParalympicsGB and Adidas announced an eight-year extension to their iconic partnership on Wednesday meaning they will ...

Arizona State basketball legend and current Clippers guard James Harden gifted pairs of his Adidas Harden Volume 8 to the Sun ...

An ESPN report indicates that Inter Miami and Lionel Messi have scored a golazo when it comes to marketing, sponsorship, and ...

When Inter Miami broke precedent to bring on Lionel Messi, signing him to a contract worth $150 million, the club was making ...

Private equity firms are increasingly looking towards the booming sports sector, where companies partner with popular leagues that attract large crowds and foster a loyal customer base. In August, the ...

Private equity firm Altor said on Wednesday it has agreed to buy a majority stake in Canada's iconic 125-year-old brand CCM ...

One of the biggest brands in hockey is changing owners once again. Altor is taking a majority stake in CCM Hockey, the skates ...

New York Jets quarterback Aaron Rodgers shared details about his relationship with head coach Robert Saleh in the face of ...

With the majority of kits now out for the 24/25 season, we’ve taken the liberty of rounding up what we think are some of the ...

The 2024 MLB postseason has arrived. With it, so too has a brand new league-wide sponsor. Visible on every team's helmets ...

On today's episode of Morning Brief, Hosts Seana Smith and Brad Smith analyze the market open and report on some of the ...

When Celtic originally announced the five-year deal with Adidas, it was hailed as the biggest kit sponsorship ever to be announced across Scottish sport. The ...