Thanks in large part to massive spending on political spots, YouTube advertising revenue cracked $10 billion during 2024’s final three months. The overarching Alphabet disclosed this and other YouTube performance specifics in its Q4 2024 earnings report.

Video streaming giant YouTube just shared its latest earnings report for Q4 of 2024. The results showed promising figures for global ad revenue which managed to deliver a 13.8% rise than the previous report.

Despite growth in ads, Alphabet’s shares sank in pre-market trading as investors digested the company’s revenue miss.

Google’s advertising revenue rose 10.6% to $72.46 billion in the fourth quarter beating the third quarter's 10.4% growth of $71.84 billion. Ad revenue from YouTube grew 13.8% to $10.47 billion in the fourth quarter, compared with the 12.2% growth in the third quarter.

Google's YouTube ad revenue was up more than $1.5 billion from Q3 2024.

Alphabet says YouTube topped $10 billion in ad earnings, propelling Google's ad business to $61 billion in revenue. This article, YouTube reaches $10 billion in ad revenue during Q4, was first published at The Desk.

YouTube continues to be the dominant player in ad-supported streaming, reporting Q4 advertising revenue of $10.5 billion, up from $9.2 billion a year ago, and surging past $10B in a quarter for the first time.