Bush Hager, 43, was part of a clue on Pop Culture Jeopardy! in January 2025 which read, "With the help of Hoda Kotb and a hairdryer, this Today Show book guru posted a thirst trap to celebrate 1 million followers."

The Today show’s Jenna Bush Hager joked she’s “never made her parents more proud” after her “thirst trap” photo appeared as a clue on a recent episode of Prime Video’s Pop Culture Jeopardy!. Bush Hager and her co-hosts discussed the moment on Tuesday’s (January 14) episode of Today when they played a clip from Pop Culture Jeopardy!

Who is Jenna Bush Hager? That was the response to a recent clue on “Jeopardy!” in a category called “Thirst Traps.” She joins TODAY to talk about the steamy snap.

Jenna Bush Hager never imagined her social media thirst traps would help her become the subject of a Jeopardy! clue. The TV personality and co-host on the Today show recently found herself as one of the correct responses in a round of questions in the category "Thirst Traps" on the new Prime Video series,