In the latest project, ‘Holiday Reads,’ the brand is letting book titles do the talking. Each execution puts books front and ...

At CES, where AI, retail media and martech ambition competes for attention, The Drum sat down with Nikhil Raj, CEO of ...

That distinction matters because, while AI has been framed – lazily – as a threat to creativity, Allen sees the opposite ...

A ban on ads featuring High-Fat, Salt and Sugar products, also known as the Less Healthy Food ad ban, rolled out in Britain ...

But now, in its 17th year, the IAB’s NewFronts have earned top billing. According to CEO David Cohen: “We’re not the side ...

Crucially, Yahoo brings something many newer players don’t: a large, consent-based identity graph built from its publishing ...

Thomas Ranese. For all the noise at CES about the death of the marketing funnel, Thomas Ranese is not ready to write its ...

Eddie Bernardon is chief racing officer at Aipex Racing, a title he cheerfully admits he invented because “chief racing ...

From lo-fi storytelling to social listening as a growth engine and joy-driven sustainability, the rules of social are being ...

“Advertisers are raising the bar for both accountability and innovation,” said Rita Ferro, president of global advertising at ...

The Houston-born rapper stars as ‘Pro Tina,’ a nod to her alter ego, Tina Snow, and the brand’s latest protein drinks.

Marketing leaders debate what happens when storytelling has to work for people and the systems that decide what gets seen.