Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...

In a rare Sunday launch, Google announced new AI Mode ads named Direct Offers. Google also announced branded AI agents and a ...

Google's Robby Stein reiterated that Google's AI experience, such as AI Mode and AI Overviews, integrates Google's core ...

Brand linking lets you "Link customers to brands," it reads. This was spotted by Bia Camargo who posted a screenshot of this ...

Google announced new Business Agents, branded AI Agents, a "new way for shoppers to chat with brands, right on Search," ...

This week, yep, we had another story on Google Search ranking volatility. I posted the Google webmaster report for January ...

Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying ...

In September, we posted about a number of local pack design tests from Microsoft Bing. But now, Bing might be testing a more ...

Google's Danny Sullivan said on the Search Off the Record podcast that was published yesterday that Google does not want you ...

Microsoft announced its AI-agents agentic experiences under the names of Copilot Checkout and Brand Agents. Copilot Checkout ...

Navah Hopkins, the Microsoft Ads Liaison, posted a reminder on LinkedIn, encouraging advertisers to ensure the email settings ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said don't turn your content into chunk-sized ...